It's just NOT state censorship. Completely different thing.

In short, Google, Facebook and others are not strictly private sector entities; they are governmentalities in the sense that I have given to the term. They are extensions and apparatuses of the state. Furthermore, these platforms are governmentalities with a particular interest in the growth and extension of governmentality itself. This includes championing every kind of “subordinated” and newly created identity class that they can find or create, because such “endangered” categories require state acknowledgement and protection. Thus, the state’s circumference continues to expand. Big Digital is partial to the interests and growth of the state. It not only does business with statists but also shares their values. This helps makes sense of its leftist bent and their preference for the deep state Democrats. Leftism is statism.

"The Google Election." By Michael Rectenwald, ZeroHedge, 11/14/20.